About the RESCUE Program
The RESCUE Program is an innovative collaboration between Mississippi Blood Services, Paladin Emergency Service Consulting, Magnolia Ambulance, local emergency responders, and community partners. Launched in September 2024, the program equips ambulances in rural communities—where access to trauma care is limited and rates of traumatic injuries are high—with lifesaving prehospital blood products.
In just over a year, the program has made a dramatic impact across the state and has received statewide recognition for its lifesaving treatments. Since its launch, the RESCUE Program has served rural counties including Attala, Leake, Noxubee, Scott, Sharkey/Issaquena, and Winston, utilizing 40 units of blood in emergency transfusions.
How to Support on May 17-23
To support this ongoing initiative, Kendra Scott will donate 20% of all sales made on May 17-23, both:
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Online at kendrascott.com
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In-store at the Highland Village location
How to participate:
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Use promo code GIVEBACK-LJERS when shopping online
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Mention the RESCUE Program at checkout when shopping in-store
Funds raised will directly support the RESCUE Program’s mission to deliver lifesaving blood to rural communities during times of trauma.
EMS Week Blood Donation Promotion
This activation also aligns with EMS Week (May 17–23), recognizing the critical role first responders play in delivering lifesaving care. In support of this effort, MBS will host an EMS Week blood donation promotion, May 17–22, where donors at the Flowood, Cleveland, and Oxford centers will receive a special EMS Week T-shirt. Offer valid while supplies last.
Get Involved
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Learn more about the RESCUE Program: msblood.com/rescue-program
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Be a Hero in Your Community — Host a Blood Drive:
Bring the gift of life to your neighborhood, office, school, or place of worship.
Call (888) 90-BLOOD or visit msblood.com/host-a-blood-drive to get started.